Houssam Chehabeddine is new Hershey EMEA division GM

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In his new position, he will be responsible for the strategic direction and execution of all aspects of the EMEA business. This includes full P&L, revenue and market share targets, acquisition and growth strategy and assuming the whole range of leadership accountabilities in managing the diverse team, as well as all our product brands and portfolio expansion in the EMEA region.

Chehabeddine joins Hershey from Mars Inc where he was most recently Regional Director for the 'Extended Levant' markets. As GM, he was responsible for developing the long-term vision and leading markets' strategies for Lebanon, Jordan, Iraq, Iran, Pakistan, Yemen, Cyprus and Malta. Prior to that, he was with Bel Group, a multinational cheese marketer centred in France, where he held a GM role in several locations such as Levant, Saudi Arabia and Syria including factory responsibility. He also had Sales and Trade Marketing experience at P&G International in both Morocco and Syria.

He has a Bachelor's Degree in Business Marketing from Lebanese American University. He will relocate to Dubai from Beirut, Lebanon.