South Africans get ready to "flash their Spanx"
Spanx, known for its innovative approach to comfortable shapewear and a cult-like following in over 50 countries, will be available in South Africa from November 2014, with the official media launch and fashion show being held on 12 November 2014 in Cape Town.
The product range offers more than 200 products for women and men. To date, more than six million 'Power Panties' have been sold worldwide. Scores of celebrities have praised it for shaping their looks on the red carpet and have 'flashed' at events and on television. On her show, Oprah announced she had "given up panties" and only wore Spanx.
"We are thrilled to be working with this brand in the US and to represent this innovative shapewear leader. We are eager to use our extensive experience we have developed in the local lingerie market and build the brand in Southern Africa with our retail partners," said Dimitri Parolis of PDL Distributors, the brand ambassadors and distributors in Southern Africa.
