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LifestyleHeineken helped South African fans beat World Cup beer prices with the return of Bar De Change
MSL Group 13 Jul 2026
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The product range offers more than 200 products for women and men. To date, more than six million 'Power Panties' have been sold worldwide. Scores of celebrities have praised it for shaping their looks on the red carpet and have 'flashed' at events and on television. On her show, Oprah announced she had "given up panties" and only wore Spanx.
"We are thrilled to be working with this brand in the US and to represent this innovative shapewear leader. We are eager to use our extensive experience we have developed in the local lingerie market and build the brand in Southern Africa with our retail partners," said Dimitri Parolis of PDL Distributors, the brand ambassadors and distributors in Southern Africa.