New ambassador for Joop!

"Moloi is an influencer, the perfect choice to represent the brand," said Christine Bekker, Brand Manager for Joop! Homme, South Africa. "He embodies the modern values of the brand's masculine sensuality and talent, a man that no one can resist in South Africa. We cannot think of a better face to follow Map's Maponyane role as first ambassador for the brand over the past year."

View his introductory video below: