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What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Fans called on to predict new ambassador for Joop! Homme
As the first brand ambassador for Joop! Homme, Maps Maponyane, steps down after his year's reign, the brand is seeking a new ambassador to represent the sexy, ambitious and seductive image of the brand.
Commenting on the announcement from Paris, the brand's Marketing Director, Charlotte Le Carpentier said, "His appeal and confidence has brought a lot to the fragrance in South Africa. We are extremely proud of this collaboration and are looking forward with excitement to reveal the new seducer who will represent the brand."
Christine Bekker, Brand Manager South Africa added, "The first Ambassador campaign for South Africa has been successful. The question on everybody's lips now is, who will be the next ambassador for South Africa?"
During the build up to the announcement, the brand will be running a teaser campaign encouraging the public to guess who the new ambassador is and stand a chance to win R15,000 and weekly spot prizes. For more information, go to www.joophomeeza.com.
