Puma kits out Planet Fitness

Puma's marketing director, Brett Bellinger says, "The company is pleased to announce the long-term relationship. One of its major business objectives is in the training and fitness category, making this collaboration strategic. Its staff, particularly in its personal training division will wear products such as the Mobium running shoe, the Mobium XT fitness shoe and ACTV compression and Kinesio taping tights."

The company will brand selected areas throughout the clubs and run assorted promotions for its members. The first promotion will be the travelling test run, taking the latest running shoe technology to selected clubs so that members can wear-test the products before making a buying decision. In addition, it will offer all members a discount of 10% off all products purchased through its stores.

Planet Fitness MD Rory Sweetlove, adds, "There are synergies between the brands and we hope to grow and evolve the relationship over the next two years. This is also great news for staff and members who will benefit from this partnership and the value added services we have negotiated."