Marketing & Media trends
Idols West Africa - from TV to print
Currently in production, the 76-page glossy publication will include exclusive stories and interviews, behind-the-scenes photos and gossip, and will celebrate West Africa's musical heritage.
The Idols West Africa magazine will have a print run of 35 000 and will be available in Nigeria and Ghana from mid-May 2007, at a cover price of N500. The publication will be marketed through True Love West Africa, Kick Off Nigeria, Idols and DStv.
"Media24 Africa has established itself as a dominant player in the West African magazine market," says Media24 Africa CEO, Douw Steyn. "Nigerian titles True Love and Kick Off have impressive circulations and we expect Idols West Africa magazine to be just as popular."
"M-Net is delighted with the affection and enthusiasm being demonstrated by our audiences for Idols West Africa. This show found global success and we are proud that our West African version is being embraced in the same manner. We are confident that a magazine dedicated to this show will find its own readership as audiences look for more information about the young stars of the show," adds Joseph Hundah, M-Net operations director for sub-Saharan Africa.