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Fashion meets fragrance
Estée Lauder and world-renowned fashion designer Tom Ford have formed an alliance that will see a new Tom For line being sold at Estée Lauder counters this Spring.
The alliance represents Ford's first announcement as a result of the formation of his new company, TOM FORD, and is the first major business initiative from newly-appointed Estée Lauder Global Brand President John Demsey.
Ford will collaborate with the Estée Lauder brand in the creation of a TOM FORD for ESTEE LAUDER line to be sold at Estée Lauder counters. Ford will also launch a separate, stand-alone TOM FORD beauty brand to create and market fragrance and other related products.
Demsey says: "Tom Ford is a fashion industry icon in the same way that Estée Lauder is a beauty industry icon. It's a perfect match of luxury, style and beauty which we are confident will resonate with consumers around the world."
Ford says: "I am delighted to be working with Aerin and John on the creation of the TOM FORD beauty brand. This has been a long time plan of mine and I am very excited to have Estée Lauder, the world's expert in the field of beauty and prestige fragrance, as my partner."
