Subscribe & Follow
Advertise your job vacancies
Jobs
- Head of Performance Marketing South Africa
- LinkedIn Outreach Assistant - Remote Cape Town
- Creative Content Video Editor Johannesburg
- Influencer Campaign Manager Cape Town
- Pioneering Coordinator Cape Town
- Video Editor for Social Media Content Cape Town
- Social Media Manager and Strategist Cape Town
- Junior Digital Art and Social Media Marketing Coordinator Johannesburg
- Multi Media Journalist | South Coast Sun Durban
Pinterest lets phones spy eye-catching items
SAN FRANCISCO - Pinterest on Wednesday infused more machine smarts into its online bulletin boards, pushing harder into e-commerce by enabling people to use smartphones to identify products they might wish to pursue.
Pinterest is a virtual bulletin board platform, with users decorating their boards with pictures showcasing interests in a variety of areas, including food, fashion and travel (AFP Photo/Lionel Bonaventure)
A test version of 'Lens' lets people take pictures with smartphones from inside Pinterest applications, which then uses 'visual search' to find similar items or themes playing off objects of desire.
"Sometimes you spot something out in the world that looks interesting, but when you try to search for it online later, words fail you," said Pinterest co-founder and head of product Evan Sharp.
"We've developed new experimental technology that, for the first time ever, is capable of seeing the world the way you do."
Lens search results also displaying ways they might be used. For example, taking a picture of a clock might get search results that include it as part of room decor.
Pinterest also introduced a 'shop the look' feature that lets people tap on circles on items in pictures, such as clothing or furniture, to explore or shop.
An Instant Ideas feature lets people tap on a circle in the bottom corner of a 'pin' will also lead to search results focused on similar ideas or concepts.
Pinterest said that it has more than 150 million users, with some 80 million of its 'active Pinners' not from the US.
Pinterest is a virtual bulletin board platform, with users decorating their boards with pictures showcasing interests in a variety of areas, including food, fashion and travel.
Pinterest sees itself as being positioned at the crossroads of social networking and online search, with users consulting it when seeking out products or services.
Last year, the company unveiled new features to facilitate shopping on the site, as the platform pushes to become an e-commerce hub.
Source: AFP
Source: I-Net Bridge
For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.
We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.
Go to: http://www.inet.co.za