Music video awards get more spirit
DStv's Channel O and Oracle Airtime Sales have announced a partnership with Amarula for the Channel O African Music Video Awards, which will now be called the Channel O Spirit of Africa Music Video Awards. Other than naming rights, the package includes opening and closing billboards, stings, commercial spots and promo spots, as well as branding at the award ceremony and press coverage.
Says Oracle Airtime Sales' Lucasta Stephen, "Together with Channel O, we are ensuring that Amarula gains maximum mileage from this partnership and that every cent they have invested is worthwhile."
"Africa is a continent that is characterised by a myriad of cultures, traditions and artistic expressions, including music. Amarula is delighted to embrace the enormous talent of these artists in support of our musical heritage and in celebrating the true spirit of Africa," comments Global Business Development Manager for Amarula, Siobhan Thompson,
The Channel O African Music Video Awards, brought to you by Amarula, are specific to music videos and are purely viewer's choice awards. The awards will be held on Sunday, 15 October 2006, at Gallagher Estate and broadcast on Channel O on Sunday 22 October at 8pm CAT. Channel O is available on the DStv bouquet on channel 87.
