Creative Circle announces January and February winners
The judging panel included 12 representatives of Creative Circle member agencies:
- Fran Luckin (jury president), chief creative officer, Grey Africa;
- Annie Raman, creative director, Fort;
- Bobo Sechoaro, designer, Etiket;
- Jade Amic, creative group head, VML South Africa;
- James Weymouth, creative director, Y&R Johannesburg;
- Mandla Mazibuko, executive creative director, Cheri Yase Kasi;
- Pete Khoury, chief creative officer, TBWA\Hunt Lascaris;
- Peter Little, creative director, Ogilvy Johannesburg;
- Rohan Reddy, creative director, FCB Africa;
- Rory Jacobs, creative director, The Niche Guys;
- Thembelihle Mlambo, co-founder/creative director, Academic Republic;
- Thibedi Meso, group head: copywriter, Black River FC.
Categories judged included Communication Design; Integrated Campaign; Digital and Interactive Communication; Film; Live Communication; Radio and Audio; Print Communications; Out of Home and PR and Media Communication. Not all categories placed winners.
Describing these awards as the “shop window” of the South African creative economy, Fran Luckin, jury president, acknowledged the importance of celebrating creativity and originality, saying: “Most of us don’t usually get to spend the whole day talking about ideas. The regular review of our work by the Creative Circle consistently pushes for excellence within the local industry.”
The Creative Circle is also considered the training ground for young up-and-coming creatives to learn what excellent work looks like and how to judge it.
The Creative Circle represents advertising agencies, and only Creative Circle members are eligible to enter the awards. All monthly winners are shortlisted for the Annual Awards that will take place in March 2019.
All the winners are listed in the table below. All winning work can be viewed here.
Entries for work flighted in March and April 2018 will be open between 7 and 14 May, with judging on 31 May.
January 2018
| Category | Entry agency | Prize | Brand | Title |
| King James Group | First | Sanlam | 2 Minute Shower Songs Press Springbok Nude Girls | |
| Radio | King James Group | First | Sanlam | Desmond & the Tutus - Teenagers |
| Radio | Havas Johannesburg | Second | Universal Music South Africa | Masekela Tribute |
| Radio | Ogilvy Johannesburg | Third | ABInBev | Suck the food stain |
| Film | Ogilvy Cape Town | First | Volkswagen | Red Flashy Thingy |
| Film | TBWA\Hunt Lascaris | Second | Standard Bank | We’re coming for you |
| Film | TBWA\Hunt Lascaris | Third | Joburg Ballet | JanuWorries |
February 2018
| Category | Agency | Prize | Brand | Title |
| Digital & Interactive | Ogilvy Johannesburg | First | Kimberly-Clark | The World’s First Baby Marathon |
| Digital & Interactive | TBWA\Hunt Lascaris | Third | Tiger Brands | Multiplication Banner |
| Live Communications | King James Group | Second | Sanlam | 2 Minute Shower Songs Shower Booth |
| PR & Media | King James Group | Second | Sanlam | 2 Minute Shower Songs |
| Integrated | King James Group | First | Sanlam | 2 Minute Shower Songs |
Combined January – December 2017
| Category | Agency | Prize | Brand | Title |
| Communication Design | TBWA\Hunt Lascaris | First | Goodbye Malaria | Beautiful Pathogens |
| Communication Design | M&C Saatchi Abel | Second | Zeitz Museum of Contemporary Art Africa (Zeitz Mocaa) | The Zeitz Mocaa Brand Identity |
| Communication Design | Shift Joe Public | Third | Zazi | Know Your Strength |
