Top stories
HR & ManagementSubstance abuse is costing companies dearly: Here’s what they can do about it
Harmony Clinic 26 May 2025
More news
Marketing & Media
Capitec’s new jingle makes banking fees as easy as 1, 2, 3, 6, 10
Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Direct Sales Account Executive Cape Town
- Fine Music Radio Station Manager Cape Town
- Digital Content Writer Cape Town
Is it a bird? Is it a plane? No, it's Credit Guarantee!
Wetpaint FM's 2013 campaign for Credit Guarantee is centred on Superheroes. The service which Credit Guarantee provides, as underwriters against potentially defaulting debtors, definitely makes them heroes in the eyes of their customers.
Always apt for a little cheek and subversive wit, Credit Guarantee have a knack for choosing whacky concepts that stand out in the financial services industry.
The adverts which were recorded in English and Afrikaans are airing on a broad spectrum of stations across SA.
Listen to the campaign below.
Wetpaint Advertising leverages African market insights and cutting-edge tech to deliver tailored, full-service solutions that elevate your brand and drive measurable success.
- Unpopular opinion by a CEO: Corporate influencers or just employees with a hashtag?06 May 10:11
- Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking01 Apr 14:14
- Recycling influencers - Are we just following the herd? Unpopular opinion by a HOD04 Dec 12:14
- Teach your creatives to think: Unpopular opinion by a copywriter07 Nov 09:44
- 'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter02 Oct 08:36
