North-West University introduces learners to Z-CARD

The team will visit schools, set up individual appointments with learners, and host career days and events at which they will hand out an informative Z-CARD to learners. "This will be our first point of contact with learners who will then consider whether to further their education at the North-West University. For many, it will be their first impression of the university," says Marlize van Rooyen from the North-West University's department of marketing and communication.

Student life also highlighted

"As such, we needed a professional product that brings the message across that the North-West University is not only dedicated to the quality of education, but also places a high emphasis on student life," she adds.

The Z-CARD not only details available education courses, but also generates awareness around student life, bursaries and costs. "The Z-CARD is a compact, manageable format of communication for our target market. It provides them with all of the important details and contact information that they might need, in a nutshell, and will be followed by a more comprehensive and interactive brochure in 2013," says Van Rooyen.