Pep, Africa's largest single brand retailer, has struck a deal with Loxion Kulca that will see the fashion brand's latest collection exclusively available in Pep stores.
The new Loxion Kulca range is being sold in over 1,000 Pep stores across the country, making the streetwear brand more easily accessible to customers.
“We will be rolling out this collection exclusively to most of our Pep stores nationwide, following a very successful pre-launch in a few Pep stores last year. We always aim to make fashion as affordable and accessible as possible and having Loxion Kulca in more of our stores will make this renowned brand more accessible to our remarkable customers,” said Pep chief marketing executive Beyers van der Merwe.
The original Mzansi township brand, Loxion Kulca, was co-founded 21 years ago as a brand by the people, for the people. As a proudly South African clothing label, Loxion Kulca is an important part of the country's streetwear heritage, culture and fashion scene.
Pep said partnering with a local brand such as Loxion Kulca forms part of its efforts to continuously improve and evolve to stay relevant to delight customers.