ACMASA announces competition to find a logo
ACMASA, which was formed in May 2003 as the first formal association for marketing practitioners in the arts industry in South Africa, has launched a national competition for its Brand Identity.
Contextual brief
ACMASA follows the current and significant trend within the arts to organise national formations to look after, develop and represent the interests of practitioners within the industry. The concept of arts marketing is a relatively fledgling discipline, which is vitally important and sadly under-resourced. The needs and interests of arts marketers are of such a nature as to warrant a separate national organisation to promote and develop this area, as growth in the arts and culture sector needs strategic and needs-specific marketing of the arts.
The aims of ACMASA are:
to provide a national forum for those engaged in the marketing of the arts
to help provide the tools required by arts marketers
to provide training and mentorship
to link arts and culture marketers across the country
to liase with international arts marketers
to keep informed of developments and trendsAs an organisation which will necessarily engage with crossovers between existing national bodies, including PANSA, VANSA and NACSA, ACMASA plans to establish links with existing marketing and PR organisations in South Africa, in order to facilitate and initiate projects that will lobby media for greater support of the arts; impart basic skills, insights and marketing knowledge to members; to keep members informed of arts marketing trends; and to develop further marketing skills among members.
Technical brief
It must be a reflection of the aims and partnerships represented by ACMASA's relationship to both the arts and business
It should be bold, contemporary and reflect 'out of the box' thinking and attitudes
It should be distinctly South African but have international/global appeal
It must be a non-discipline specific, arts-friendly image
It must be faxable and remain clear
It must be easily included on an e-mail
It must be usable for letterheads, brochures, comp slips and any other printed material
Please present both a colour and black and white version of your logo
Please include a written motivation for your designThe deadline for entries is September 26.The winner will receive a cash prize of R 1 000 and will be announced at a function in October.
For more information, feel free to contact:
ACMASA, Postnet Suite 114, Private Bag X7, Parkview, 2122, JHB.
Kathryn Smith (T: 011 339 2679 or ), Tammy Ballantyne (011 880 5486 or ) or Bridget van Oerle (011 673 4995 or ).
