Global marketing show heads to SA

Says Tom Garrahan, long-time marketing and advertising executive and one of the hosts of the programme, “Most marketers are so focused on their local marketplaces that they simply do not have time to study the potentially interesting new ideas and techniques being developed in other countries. The Marketing Show is a great way to get learn first hand about some of the leading new best practices coming out countries like the US, UK, Europe and Asia.”

The Marketing Show will feature international and South African experts in marketing innovation and e-marketing. This year's event will examine new consumer trends and cover how to succeed in social media, how to create customer value through online services, what's next in media and where you should be putting your promotion money, where big business is going with sustainable business and marketing, new trends in retail innovation, the right tools for calculating marketing ROI, and much more.

The event is run like a TV programme, with interviews, short keynote-style presentations, product demonstrations and short features on new developments including video interviews with trend setters and newsmakers (a video clip may be viewed at www.marketing-show.com/video.

The Marketing Show is being conducted at Microsoft, which will contribute to the event's content with insights into e-marketing technologies and strategies.

The Marketing Show will also be produced in London, Paris, Munich, Madrid and Lisbon this year.

For full programme details, go to www.marketing-show.com.