Bionic enters African market, partnership with Primedia Unlimited

3 Feb 2017

Primedia Unlimited has partnered with Dublin based Bionic, a Facebook marketing partner, in its first entry into the African market. Currently operating in 25 markets globally, Bionic has seen rapid growth in recent years and sees the diverse African landscape as a key territory for the future.

Bionic COO Patrick Dawson commented, “We are enthusiastic about Bionic Africa’s early successes in South Africa and, together with our partners in Primedia Unlimited, we are committed to supporting great South African and African brands to scale their social media investment efficiently. Our approach, strong local presence and track record in delivering exceptional performance will provide a winning combination for our partners in Sub-Saharan Africa.”

L-R: Aidan Baigrie (client partner Facebook), Patrick Dawson (BIONIC COO), Nunu Ntshingila (regional director – Africa Facebook ), Ryan Williams (Primedia Unlimited Group CEO), Paolo Picazio (partner manager SEMEA Facebook), Cian Buckley (BIONIC business development manager – Africa Region), Keith O’Reilly (BIONIC CPO and director), Aidan Doherty (client solutions manager, SSA Facebook)

Through the partnership deal, the company is now supporting and servicing clients from Johannesburg, combining high-level service-expertise with its intelligent automation features.

Ryan Williams, Group CEO of Primedia Unlimited says, “With traditional advertising budgets shifting significantly into the digital arena, we are delighted to have such a successful, sophisticated and experienced partner like this on board, as we grow and develop our business into the future. The level of sophistication of the platform, its track record around the world, its Facebook marketing partnership status and the opportunity for more efficient social media investment create a recipe for success. Success not just for Bionic Africa, but more importantly for the clients and partners we have been working with over the past 14 years.”

Imraan Rajab, head of biddable & technology at Mediacom, an existing South Africa Bionic client, said, “We are delighted to welcome the company to Africa and are excited about its commitment to this region, our continued collaboration and our combined efforts in servicing our local clients. Its subject matter expertise, powerful targeting algorithm and highly responsive servicing have led to great efficiency gains for our clients. We wish the company the best in this region and look forward to working with its local agile and innovative solution.”

Bionic recently attended and presented at the Facebook’s Performance Summits last week, in Johannesburg and Cape Town.