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"The dwell time in washrooms enables consumers to spend time absorbing the key benefits of the product range and drives them to a nearby pharmacy within the mall where they can purchase the product," says TLC's Brendon Crowther, Regional Sales Manager for TLC.
The campaign is running in Hemingway Mall, Sandton City, Northgate Shopping Centre, Atterbury Value Mart, Centurion Mall, Woodlands Mall, La Lucia Mall, Dean Street Arcade, Weskus Mall and Constantia Village.