Supported by a multimedia campaign and TVC spot, the campaign will feature some of the world's best athletes including world's fastest man Usain Bolt, football icons Mario Balotelli, Sergio Agüero, Marta Vieira da Silva; golfers Rickie Fowler and Lexi Thompson and the Scuderia Ferrari Formula One team.
"Forever Faster is about making a statement as a brand and reminding people that we are and will continue to be the fastest sports brand in the world," said Adam Petrick, global marketing director. "We've always been known as a brand that takes risks and that's not going to change. This is going to change the way we approach product design and innovation as well as how we market our brand."
