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"We're doing something small, but in many households, we make an impact and we also take the pressure off some parents who can't afford to buy their child a toy. Thank you Cape Town," says Pierce.
With the annual campaign raising over R1 million and over 1200 crates of toys during the past six years, the station is hoping that people in the city will once again open their hearts.
Dates and broadcast locations
Capetonians who are keen to participate in this campaign can also drop toys off at the foyer of the SABC Building at 209 Beach Road, Sea Point, Cape Town.
For more, go to www.goodhopefm.co.za.