Living and Loving to cease print edition, go online exclusively

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Through its digital platform, it will still provide selected areas of its content in print through a parenting section entitled Smart Parent – which will be incorporated into Your Family. These changes will come into effect from October this year with the September issue of Living and Loving being the final print edition to go on sale.

Futureproofing SA's magazine industry

Peter Metcalfe  22 Aug 2019

“In the last two years, our online audience has grown from strength to strength while, in line with international trends, print sales continued to shrink. Our audience is still interacting with us, but they’re doing it online on www.livingandloving.co.za and through our social media channels. We understand that consumer media consumption habits are changing and we’re adapting with them,” says editor Sonya Naude.

While print may be dying, traditional journalism is certainly adapting

Rachel Briant  12 Jul 2019

A core Living and Loving team made up of its editor Naude and digital editor Xanet Scheepers will continue to source and produce content in line with what ‘parennials’ (a new generation of millennial parents) want and need.

"Parenting is the easiest thing in the world to have an opinion about, but the hardest thing in the world to do." - Matt Walsh #LLMommyMoments pic.twitter.com/FqtJwrrjhu

— Living and Loving SA (@LivingLovingMag) August 23, 2019