Since ComutaNet's Rank TV network was launched in 2002 commuters have remained informed and entertained by the extensive SABC content screened across sites nationally to over three million viewers. The content is diverse as it ranges from to-the-minute news bulletins to live soccer matches. Add to this Massiv 3GTV's unrivalled position as the top provider of free quality television content to millions of taxi and bus commuters while in transit, and you have a power package meeting the needs of both commuters and advertisers.
"We know that repetitive content results in uninterested viewers which is why our offering is refreshed on a daily basis. In addition, as our content is loaded digitally and trackable via our 3G technology, we can assure advertisers that their material is screened as scheduled. In fact, our leading-edge 3G mobile technology delivers to any mobile platform located anywhere that enjoys some form of GSM coverage, any time of the day and affords us the opportunity to bring certain world-first media opportunities to advertisers, such as our location-based smart ads," says Greg Bruwer, sales director at Massiv 3GTV.
"The trust and engagement in a medium such as Rank TV can be attributed, in part, to the content which is tailored to the specific region and the sector as a whole," adds Garry Rogers, executive of sales and marketing at ComutaNet. "Each site is an independent channel with unlimited access to a variety of relevant tailor made content. This affords clients with the opportunity to execute their regional strategies as both the mediums - Rank TV and Massiv 3GTV - have the ability to regionally split content and advertising.
"This combination is a superb value offering in the commuter space and effectively streamlines the commuter's path to purchase. In addition, continued investment in and concentration on platforms that deliver will only enhance both the commuters' and advertisers' experience," Rogers concludes.
