What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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TGCSA, Waze partner to offer real-time guide alerts to travellers
The Tourism Grading Council of South Africa (TGCSA) has partnered with Waze, a community-based traffic and navigation app, to provide travellers with guide alerts to all TGSA graded establishments, in real time.
©Livio Monti via 123RF
Waze helps TGCSA graded establishments to appear on the user’s map, potentially steering them in their direction, be it a hotel, bed and breakfast, hostel or conference venue; including turn-by-turn navigation information, user-submitted travel times and route details while downloading location-dependent information over a mobile telephone network.
"We are on a constant drive to continuously enhance the benefits of getting graded by the TGCSA. This partnership not only assists consumers with locating our graded establishment members, but also drives traffic to them," says Darryl Erasmus, Tourism Grading Council of South Africa’s chief quality assurance officer.
"Whilst the grading system is focused on upholding and improving the competitive positioning of South Africa as a quality destination, the TGCSA invests much capacity in pursuing greater value for our members," concluded Erasmus.
