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Why relevance, not reach, is the real driver of email performance







David Hauser and Siamak Taghaddos were just college students when they came up with the idea for a phone service that would help small businesses give a big impression.
They envisioned a call centre that would handle calls for small businesses, answering them professionally and sending them off to the small business owner or his employees who could be at home, in the office or at the grocery store.
It was a grandiose idea, one with a start-up tab that could run into the millions of dollars. They needed costly telecommunications equipment, extensive software development and a way to get attention in a crowded field.