Microsoft (Nasdaq: MSFT) announced Sunday a new set of privacy principles for Live Search and online advertising data collection, use and protection. The principles delineate newly enhanced steps the company will implement to protect the privacy of Windows Live users.
Chief among the revamped privacy directives is the permanent removal of cookie IDs, the entire IP address and other identifiers from search terms after 18 months. The new policy will make search query data anonymous after an 18 month time period has elapsed.
