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Microsoft joins privacy parade
Closely following announcements regarding privacy policies from competitors Google and Ask.com, Microsoft has trumpeted a new strategy of its own for its Live Search utility. The company has enacted what its says are enhanced steps to protect the privacy of Windows Live users. It also called for an industry-wide discussion to develop global privacy principles for data collection.
Microsoft (Nasdaq: MSFT) announced Sunday a new set of privacy principles for Live Search and online advertising data collection, use and protection. The principles delineate newly enhanced steps the company will implement to protect the privacy of Windows Live users.
Chief among the revamped privacy directives is the permanent removal of cookie IDs, the entire IP address and other identifiers from search terms after 18 months. The new policy will make search query data anonymous after an 18 month time period has elapsed.
