New PR, communications agency launches in Cape Town

Bartlett, one of the former partners of city PR firm Irvine Bartlett, says, "While our core function remains PR, our scope of expertise has expanded as the internal and external communications needs of clients have evolved in a changing media and technology landscape. We intend to be strongly narrative-driven in our approach to communications, finding creative methods to deliver our clients' brand messages in an age when companies can no longer rely on the power of a press release."

Bartlett spent more than 20 years working in broadcast and print media as a writer, columnist and editor before moving into the day-to-day management of a busy PR agency for five years. The company already has blue-chip clients such as Lew Geffen Sotheby's International Realty and the Cape Town Central City Improvement District. For more information, go to www.bartlettcommunications.co.za.