"We are confident that the sleek and fresh design will resonate with our consumers. While we have modernised the pack, the light and crisp refreshing taste will remain the same," said Hansa GM, Khensani Nobanda.
The new pack has a modernised aesthetic including foil neck labels and a prominent hop design symbolic of the Saaz hop that gives the beer its distinctive taste. The hop motif is embossed at the front on the 330ml bottle with an addition of a sleek new label above it. The new label has also been added to the 750ml bottle while the 440ml and 330ml cans have been given a modern revamp with a subtle hop design set against a gold palette for an overall bold and contemporary look.
The pack is out now.
