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![With reports that Formula One race organisers are considering scrapping or relocating several Middle Eastern races this year due to heightened security concerns, the events industry is once again confronting the reality of operating in an unpredictable world (Image source: @ Scuderia Ferrari Club https://sfcriga.com/ Scuderia Ferrari Club]])](https://biz-file.com/c/2603/806699-300x156.jpg?1)
Marketing & MediaEvent organisers need a mindset of resilience as global instability shapes the events landscape
23 Mar 2026





"The impact of a sluggish economy is likely to impede potential growth and keep the small business sector highly vulnerable. In our line of business, we're already detecting that a number of small businesses are in distress and in need of help," says Bromfield.
"We saw the first signs of distress during 2013, when we had to increase our lending book to help small business, which needed urgent assistance to keep operating. Interestingly, we often found that some businesses are not properly identifying the kind of financial help they require. For instance, most apply for a loan when their situation is ideal for an overdraft or a business credit card."
He encourages businesses to do an appropriate assessment of their needs before seeking financial assistance. Here is an outline of the different forms of financial assistance that businesses could consider when in distress.
This convenient, short-term credit facility is ideal for emergencies and unforeseen circumstances. A business overdraft offers the following benefits:
"It's important to remember that all businesses are unique and their needs also vary. Dedicate time to assess the core needs of your business before deciding on the best possible option. Never assume that a loan is the only way out of tough times because there are a number of options," concludes Bromfield.