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SA Internet traffic for Q2 2002

The Audit Bureau of Circulations electronic (ABC-e) has released Internet activity results for the second quarter of 2002. The number of Internet pages viewed increased 6% over the quarter and unique users by 13%.

The greatest percentage gains in traffic were Financial Mail, with a 57% increase in page impressions from a relatively low base (closed site), while increasing their unique users by 14%, and Business Day, whose page impressions grew by 21% and unique users by 31%.

News24 was the largest reporting member, with 14,7 million page impressions on average per month from just over half a million unique users.

Most other sites showed moderate changes in page impressions (+10% to -19%), but the unique user count did not necessarily mirror the changes in page impressions - for example, CARtoday had an 8% increase in page impressions, but a 43% increase in unique users; IT Web page impressions increased by 5% with unique users dropping by 27%; and GetawaytoAfrica.com showed a 19% decrease in impressions while increasing unique users by 13%.

SiteImpressions10%Users
News24.com14,698,87410%537,839
iol10,793,8916%333,672
Ananzi8,183,031-13%480,151
Moneymax2,192,7636%66,286
Careerjunction1,862,913-7%135,541
Sunday Times 1,731,4581%146,242
Business Day1,622,89021%130,803
MoneyWeb1,554,1737%167,173
Job Navigator1,515,0200%16,113
IT Web1,306,2825%71,867
CARtoday.com684,6418%25,394
Financial Mail225,78957%15,911
GetawaytoAfrica.com154,286-19%17,178
PSG-OnlineOutstanding
MTN E-BusinessOutstanding
SA ActiveOutstanding

Source: ABIS

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