Base2 is online development partner for Protea

According to Protea Hospitality Group director of sales, marketing and revenue, Danny Bryer this is the right company for a strategic partnership that will solidify the hotel group's online industry leadership.

"The way the consumer interacts with companies in the digital space is rapidly evolving and you have to stay ahead of the curve," Bryer said. "We have exciting development plans in this area and we look forward to working with the company."

"The consumer needs and purchasing behaviour, insights and the company's goals are our starting points for any digital channel or campaign approach. Having interrogated these elements, the execution will be original, sophisticated, relevant, usable and measurable," Base2 MD Adam Oberem said. "Apart from the opportunity to produce strategic and creative work, the culture fit and team dynamic promises to result in a partnership that is set to support the overall vision, utilising digital to secure the group's position as the industry leader."