The app showcases Honda's entire car range, including some brand new models that have yet to be revealed. In addition, the app will allow users to find out about Honda's work outside the world of cars, including their ASIMO robot and their work on the environment in South Africa.
The highlight of the application, apart from the brochure and video content, will be a car configurator tool which will enable users to select their model and configure the vehicle trims and accessories." In addition, the robust structure of the app will allow users to book a test drive at a Honda dealer of their choice. The app polls to a remote database when there is connectivity and sends off the contact data to dealers. There is also reporting function built into the application to provide valuable marketing feedback on user statistics across the devices.
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