How much will a Gareth Cliff tweet cost you?

10 Jun 2011

When radio jock and Idols judge Gareth Cliff describes Playboy magazine on his Facebook page as "classy" and "riveting", does he mean it - or is he being paid to say it? A good word from Gareth Cliff could cost you R20 000, but his 400 000 Facebook friends and Twitter followers may not know that they are reading advertising.

Fan or not, there's no denying that Cliff is a character. Whether he's celebrating the death of a controversial politician, or interviewing Jesus on his radio show, he creates controversy and makes a show of it. For his social media followers this, his "independent" opinion, is often seen as the best part of Cliff.

However, just how independent is this independent opinion?

A "social media rate card" received by Memeburn - verified as genuine by his representatives - proved a rumour that had been making the rounds on Twitter that the jock has been pitching his Facebook and Twitter accounts for advertising and endorsements.

Continue reading the full article on www.memeburn.com.

See also:

TechCentral: Gareth Cliff: clo(u)t for sale

Source: Memeburn

Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.

Go to: http://www.memeburn.com

Mvelase Peppetta

About Mvelase Peppetta

Mvelase Peppetta, a graduate of the University of Cape Town, holds a degree in Social Sciences majoring in Politics and History. He currently works at Irvine Bartlett whilst continuing to write on a freelance basis. He was formerly a staff reporter for www.Memeburn.com. Follow him on Twitter at @mvelasep.