New Facebook tool

Questions such as:

• How do we ensure that the Facebook page is being monitored and vetted?
• Is there an audit trail of interaction?
• What if we have multiple pages for different purposes under one brand stable?
• How do we ensure that the right people get the right information in order to make the right decisions at the right time e.g. customer service issues, sales leads etc?
• Do we actually have a content strategy?
• If so, can we schedule, approve and adapt it?, will be answered.

According to Ryan Silberman, COO of the company, businesses are taking the plunge as they start to understand social media marketing possibilities. He also believes that Facebook Connect will bring its advertising to connected sites. With 250 million people accessing it through third party sites, the time is now ready for the social media site to offer third party sites a tool to serve its ads outside of its pages.

This would effectively one-up Google's offering as the same sort of targeting that is available on Facebook would now become available to any site using Facebook Connect.

For more information, go to www.innovations.popimedia.com.