‘Don't interrupt me, entertain me'
Here's a newsflash: South Africa does not have broadband Internet connectivity yet. So if you're still under the misapprehension that we do because of misleading adverts, we don't. But here's what you really should note down: when we do get broadband, the behavior of your consumer online will change massively. The question is then: have you any idea how to connect properly with your consumers online?
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