What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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ABCs for Jan - June 2005 show youth titles are the winners in circulation
The newly calculated ABC figures were released to the public yesterday afternoon, 16 August 2005, for the period January to June 2005 and show continued growth over the past five years in magazine and newspaper circulations. The Youth consumer magazine category has shown marked growth in circulation - also due to new entrants to the market, as has the Customer magazine category.
Other growth categories include the Home (consumer); Woman's special interest (consumer); Parenting (consumer); and travel, tourism and hospitality (business-to-business).
The Audit Bureau of Circulations can be contacted at, Tel +27 11 721 3490 or Fax +27 11 721 3497 for further detail.
