Subscribe & Follow
Advertise your job vacancies
Trending
Show more
Rapid response capitalises on Paul the Psychic Octopus
Joe Public created the 'There's something else that Paul is really good with' Sports Fan Seafood Platter ad for its client Ocean Basket in four hours from concept creation, to client sale to media space booking.
Trevallyn Hall, senior art director at Joe Public, says that he and a team of staff had to make the smart, tactical idea happen in a very short time frame in order for it to be effective. "Paul the German Oracle Octopus has been receiving a lot of publicity in the past few weeks with his 100% accurate match outcome predictions, intensifying over the last three days with his prediction that Spain would beat Germany.
"The idea was to create a tactical retail ad for Ocean Basket's Sports Fan platter, which includes calamari. We created two versions - so if Germany had won then there was an alternative headline."
For more:
- 10and5.com: Exclusive Books Tactical - Paul the Octopus
