Focusing 2010 attention using community chat billboards

"This national campaign aimed at the LSM 1-6, ran from December to January," explains Melvin Chagonda, Primedia@Home's CEO.

Over and above using the A4 frames situated at each telephone point within the Community Chat containers, GCIS commissioned Primedia@Home's trained, branded promoters to activate promotions communicating the same message with verbal exchanges and delivering explanatory brochures to consumers at Community Chat outlets.