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Focusing 2010 attention using community chat billboards

4 Apr 2008

Government Communication and Information System (GCIS) recently incorporated Primedia@Home's Community Chat Billboards into its 2010 strategy. The campaign focuses on the opportunities individuals and businesses can explore around the 2010 FIFA World Cup, as well as the efforts made by Government to ensure the event's success.

"This national campaign aimed at the LSM 1-6, ran from December to January," explains Melvin Chagonda, Primedia@Home's CEO.

Over and above using the A4 frames situated at each telephone point within the Community Chat containers, GCIS commissioned Primedia@Home's trained, branded promoters to activate promotions communicating the same message with verbal exchanges and delivering explanatory brochures to consumers at Community Chat outlets.