Says Nathan Reddy, “2010 is a fantastic opportunity for South Africa to showcase to the world our spirit, warmth and dynamism in welcoming football fans to our country. This debate opens the floor to challenge our attributes and how we can package these to create a unique South African brand experience not only for our visitors but for football fans around the world.”
Joined by two agencies, what is quintessentially South African will be challenged, how it can be served up as an all encompassing experience and how this can be driven into other parts of the world to extend the franchise of the new phenomenon launched in Germany last year called Fan Fests.
The Fan Fest 2010 debate is a Design Indaba Project that is becoming a high-profile and talked-about annual debating event. Reddy will provide his thoughts on this issue in Cape Town on Thursday, 22 February 2007.
