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Amos glue moves to yellow cap
Following the recent decision by the ASA that the Pritt glue stick's design is protected by the ASA code and that the Amos glue stick must change its design, Trefoil Manufacturing has launched its redesigned Amos glue stick with a yellow cap.
The point of sale material will also mimic the new design.
"Children appreciate the high impact value of yellow and, as they influence purchases, they are an important part of our target demographic, particularly in the new year as they head back to school," says Alan Robertson, CEO of Trefoil Manufacturing.
"Our decision is a long-term investment in the brand. We are positive that the new look will drive non-users to investigate the product and hopefully feature as a regular in their shopping baskets. What we definitely expect is greater shelf visibility, improved aesthetics and product perceptions," he concludes.
Trefoil Manufacturing, operational since 1947, is a specialist manufacturer and converter, importer and wholesale distributor of office product consumables to the stationery trade. Amos is one of the world's largest glue manufacturers and its products are sold in over 50 countries around the world.
