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Business of Design Conference set for October

The Business of Design conference aims at creatively revolutionising the way you work. The event returns to Cape Town and Johannesburg this October for its Spring 2015 edition...

The third instalment of the biannual programme has an all-new talk schedule, including first-time Business of Design speakers and fresh topics, with the Cape Town conference hosting guest international speaker Jim Brett, President of West Elm, the US-founded homeware retail store.

Business of Design Conference set for October

Business of Design is a two-day conference led by top industry experts and design professionals to guide, inspire and offer practical tools to change the way people do business.

'Business of Design appeals to all industries,' says co-founder Trevyn McGowan of Source, Southern Guild and GUILD. 'We've not only had designers and architects attend, but people from retail, accounting and marketing. Because the programme is geared towards both business skills and design thinking, it bridges the divide between the two, encouraging new ways of going about one's work.'

Spring 2015 talks include:

  • Trends to Track in 2016:

Chris Reid, International Trend Institute
  • The Secrets to Developing a Brand: Mike Schalit, Net#Work BBDO(CT)
  • The Art of Curation: Cathy O'Clery, 100% Design SA and Platform Creative Agency
  • Funding: How to Tap into Resources: Kgosi Monametsi, African Century Ventures
  • Feeding Creativity: Lianne Burton, Creative Consultant
  • Case Study: Keys to Success: Kirsten Goss, Kirsten Goss; Di Marshall, Wonki Ware in conversation with Julian McGowan, Source, Southern Guild, GUILD
  • Africa: Growth of a Continent: Terry Behan, Social Entrepreneur and Brand Builder
  • Designing a Customer Experience: Laurence Brick,100% Design South Africa and Platform Creative Agency
  • Right Product, Right Price, Right Market: Trevyn McGowan, Source, Southern Guild and GUILD
  • Stand 47: A Study in Lifestyle Innovation: Gavin Rooke, the new Order in Conversation with Malibongwe Tyilo, Visi
  • Don't Go Into Food: A Cautionary Tale About Food Packaging Design: Paul Raphaely, NOMU (JHB)
  • Top 10 Tips to Running a Creative Studio: Adrienne Sparks, Mr Price Home

    More speakers will be announced over the coming weeks. Business of Design is accredited by the IID, allowing for CPD points to be allocated to registered delegates.


    Cape Town: 7-8 October (Inner City Ideas Cartel, 71 Waterkant Street)
    Johannesburg: 21-22 October (venue TBC)

    Early bird discount until 31 August R3,300.
    Full price: R3,950
    Alumni discount: R3,000
    Students: R2,500

    For more information visit

  • Let's do Biz