CDF's best ads for August 2002

Comments by Wendy Moorcraft (Chairperson) for August 2002 judging:

NEWSPAPER
Some good entries, and a clear winner. No debate in this category. 1st, 2nd & 3rd place all go through to Ad of the Year.

MAGAZINE
Fewer entries. No debate over the top scores. 1st and 2nd place go through to Ad of the Year.

OUTDOOR
Popular winner beat some strong campaigns. 1st, 2nd place go through to Ad of the Year.

RADIO
No debate over the winner, which goes through to Ad of the Year. After debate judges voted only True Love goes through to Ad of the Year. (Who are these people sending up other radio commercials?)

TELEVISION
A second place Nando's Ad featuring "unfortunate lady tied to bedpost" was booted in favour of "runaway floor polisher" ad for the same client. Nando's & Musica ads (1st, 2nd, 3rd places) all go through to Ad of the Year.

Herewith the results of the judging of the August 2002 entries. Congratulations to all concerned.

Newspaper:

1. Guinness/Beer "Pool Table" (60,0) - Saatchi & Saatchi
2. Guinness/Beer "Wall" (59,1) - Saatchi & Saatchi
3. Guinness/Beer "Washing Machine" (59,0) - Saatchi & Saatchi

Magazine:

1. Exclusive Books/Fanatics "Album" (57,0) - Harrison Human Bates
2. DCSA/E - Class "Rain Drop" (54,0) - Leo Burnett
3. Standard Bank Small & Medium Enterprises/Business Online "Knitting Girls" (52,0) - TBWA Hunt Lascaris (Gtng)
3 AAA School of Advertising "The Weather Channel" (52,0) - The Jupiter Drawing Room (South Africa)

Outdoor

1. Total/Arbor Week "Last Years Poster" (59,4) - Net#Work BBDO
2. African Birds & Birding "Birding" (56,4) - TBWA Hunt Lascaris (Gtng)
3. Musica/Deaf Awareness Week "Mandoza" (52,0) - The Jupiter Drawing Room (South Africa)
3 Musica/Deaf Awareness Week "Judith Sepuma" (52,0) - The Jupiter Drawing Room (South Africa)

TV/Cinema

1. Nando's/Pita "Tractor" (59,0) - TBWA Hunt Lascaris (Gtng)
2. Nando's/Pita "Polisher" (56,0) - TBWA Hunt Lascaris (Gtng)
3. Musica/Sale "Puppies" (56,0) - The Jupiter Drawing Room (South Africa)
3 Musica/Sale "Prostitute" (56,0) - The Jupiter Drawing Room (South Africa)

Radio

1. Delta Motor Corporation/Corsa "Comparison" (59,2) - Net#Work BBDO
2 True Love Magazine/Sept 2002 Issue "Will" (53,0) - FCB Johannesburg
2 Ramsay Son & Parker/Popular Mechanics "Take Off" (53,0) - O&MRST-M (Cape)
3 Distell/Graca "Finale" (51,0) - Bester Burke D'Arcy (Cape)

The judging panel for August 2002 comprised of :

Wendy Moorcroft (Chair): JWT(Ctn)
Kendal Smith: FCBi
James Daniels: O&MRST-M
Rob McLennan: Lowe Bull Calvert Pace
Robyn Bergmann: Publicis
Philip Ireland: Net#Work BBDo
Fran Luckin: TBWA Hunt Lascaris
Kevin Kleynhans: Red Nail

You can view the ads online at www.voicebank.co.za.