Ninety9cents lands Capitec, sees 43% growth y/y

9 May 2012

Cape Town headquartered agency, ninety9cents, has landed the ATL Capitec account* - probably the most exciting banking brand any agency can hope to work on. Capitec, it's estimated, spends R80-R100 million on advertising through a year.

The account win follows a financially sound year for the agency in which it grew revenue by 43% year on year - the second year revenue growth has exceeded 40%. Revenue now stands at around R59 million.

Andrew Brand, MD of ninety9cents, says Capitec is a perfect fit for the agency, which has extensive retail experience through its work with Checkers and Ackermans. Carl Fischer, Head Executive of Marketing and Corporate Affairs at Capitec, is on record as saying "We do not think like bankers. We think like retailers."

Continue reading the full article on www.marklives.com.

* The Capitec account was formerly managed on a project basis by 140 BBDO and its MD, Eric D'Oliveira, says the two parties finally separated on mutual agreement. No staff is being retrenched.

Source: MarkLives.com

MarkLives.com is the marketing, advertising and media news and insights site run by business journalist Herman Manson (former co-founder and publisher of Brand magazine). The site regularly breaks industry news and has built a strong following with its independent and opinionated stance on key industry issues. Follow MarkLives on Twitter at @marklives, become a Facebook fan and subscribe to the weekly newsletter.

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Herman Manson

About Herman Manson: @marklives

The inaugural Vodacom Social Media Journalist of the Year in 2011, Herman Manson (@marklives) is a business journalist and media commentator who edits industry news site www.marklives.com. His writing has appeared in newspapers and magazines locally and abroad, including Bizcommunity.com. He also co-founded Brand magazine.