Skincare giant selects OMD as media agency

Following a tender process to procure a new media agency to handle the media strategy and implementation for all of the Beiersdorf brands, previously handled by TBWA, OMD Media Direction South Africa (OMD) was selected from the four agencies pitching.

Comments Beiersdorf South Africa marketing director Laurens van den Berg,"OMD has a strong reputation and its services fit extremely well with our requirements. We are confident that our partnership will grow our business further. We are looking forward to building a great working relationship with its team, and its collaboration with last year's appointed creative agency, Draftfcb, going forward."

Josh Dovey, CEO of OMD South Africa adds, "We are naturally delighted to have been selected to partner the company in its future success in South Africa and across the region. We look forward to working with it and its brands."

Beiersdorf is an important global player in the skincare industry, with its leading brand, Nivea celebrating its centenary in 2011. Its other leading brands include Eucerin, Labello and Elastoplast.