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International ad placement for SA group

13 May 2011

South African quintet Fire Through The Window has had its song "Do Do Do" selected by Almay for the international cosmetics house's latest TV campaign, featuring spokesmodel and actress Kate Hudson. The Almay campaign will last for a minimum of two years and will be aired on TV internationally. [video]

The advert has already been spotted on screens in the US, UK and South Africa.

"This is pretty much the biggest thing that's ever happened to us," says co-vocalist, Sinead Dennis. "We've had placements in local campaigns before, which has been awesome and beneficial for us, but having an international ad placement is pretty crazy. It is so surreal and it feels good just to know that people over there might actually get to hear us."

The group's songs have been used before in local ads; twice by iPod, twice by Shox and once each by Mr Price & SL Magazine.