Mncedisi Mayekiso joins Boomtown directors

L to R: Mncedisi Mayekiso and Neil Hart

Mayekiso has held many senior management positions at various companies including IBM, Microsoft and recently as marketing director at SAP Africa. He is the former executive director of marketing at then JSE-listed Faritec Holdings and co-founded Joburg City Auto, the first black owned BMW franchise in South Africa in 2003.

His skills cover business development, marketing and more than 12 years experience in the ICT sector and marketing. He was also the recipient of the Young Entrepreneur & Excellence Award from Black Management Forum (BMF).

"Boomtown's award winning advertising capabilities built over many years, staff commitment, strong leadership and its sound financial position represents the kind of business one wants to be associated with. This foundation will provide us a platform upon which we can grow the business not just locally but possibly across Sub-Sahara Africa. I am delighted to be part of what is already proving to be an exciting and profitable journey," said Mayekiso.

Neil Hart, MD of Boomtown said, "The collaboration with him will foster growth in the agency and increase the client portfolio and the agency's footprint."

Over the past two years, the agency has shown a 50% growth in net profit. Its rebrand of the Cacadu District Municipality was recently recognised when it was named one of the world's most effective rebrands in the seventh annual Rebrand 100 Global Awards. Since 2006, it has been rated by AdReview as one of the top 25 advertising agencies in South Africa. In 2010, it was rated as the 12th best Cape agency and the only Port Elizabeth based agency in the top 20.