Get ready in advance for the ADC awards

This year, the Art Directors Club (ADC) will announce the winners of ADC Cubes, ADC Hybrid and ADC Design Sphere Awards one month in advance of the awards evening of 19 May 2010 to enable winners to gather friends and colleagues for a celebratory evening. The awards presentation will use a new format that will allow winners to thank their teams and express their views on the challenges of creating winning work.

An after-party at the ADC Gallery with surprise entertainment will follow the awards event at the SVA Visual Arts Theatre.

According to the organisation, this will allow it to transform the awards show from a traditional, formal roll call of winners to a more upbeat celebration of the best creative work in the world from the past year and the people responsible for it.

ADC president Doug Jaeger sees it as a great opportunity to translate the club's mission - to connect, provoke, elevate - directly to its award show. “We'll use a new format that elevates our winners as never before, and ADC past presidents and Hall of Famers will provoke the audience with their views of the industry,” he said. “The evening then continues with an after-party at our club where creatives can make lasting connections."

For reservations go to www.adcglobal.org/store/?c=6.