Cannes Lions Craft jury appointed

President, jury

• Award-winning Jon Kamen, CEO and chair of one of the world's most respected content companies, @radical.media, is jury president.
  
• João Daniel Tikhomiroff, president, Mixer, Brazil
  
• François Chilot, president producer, Les Producers, France
  
• Calvin Soh, vice chair & chief creative officer - Asia, Publicis Asia, Singapore
  
• Ringan Ledwidge, director, Rattling Stick, UK
  
• Joe Pytka, director, Pytka, USA

“Jon has long been seen as a visionary in his innovative approach to the business, much emulated and admired throughout the world. We are delighted to have him lead what is a stellar international jury, with literally hundreds of Lions between them, and each, in their own fields, leaders at what they do. The calibre of the jury is befitting of a category that will become the global standard for craft in film, and we thank them all for being part of it," says Philip Thomas, CEO of the festival.

Jon Kamen, president of the Craft jury.

“I'm very excited to chair this prestigious jury. Why me? I'm gonna be eaten alive... but it's important to distinguish craft from the traditional categories of brands. Especially at this time, where craft will evolve and the intricacy required will become even a bigger part of modern marketing communications. Let the debate begin," says Kamen.

Criteria

The Film Craft jury will award Lions to films based on the quality of the direction, copywriting, cinematography or editing as well as the skilful use of music, sound design or animation. The level of the emotional bond with the work and whether the craft of the work adds something to the idea and pushes the execution will also be taken into account.

Setting the standard for these new Lions, a group of highly respected and knowledgeable professionals to the film making process will be in Cannes to view, judge and award the work.

To submit entries to this new section, go to www.canneslions.com.