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AMASA Forum: Impulse Publishing vs Well-Researched Magazine Launches

On Wednesday, 19 May 2004, the Advertising Media Association of South Africa (AMASA) along with leading media experts will be hosting a discussion forum on "Impulse Publishing versus Well-Thought-Out Magazine Launches".
Gordon Patterson, Managing Director of media specialist, Starcom, will be presenting the topic from a Media Strategists perspective while Louis Eksteen of Heat Magazine and Neil Piper of Popular Mechanics will address the issue from a publishing perspective.

Chaired by Rob Smuts of RMS Media the experts will be addressing the perception that cash-flush (and some not) publishers impulsively launch new titles at random. But is this the reality today?

Don't miss this interesting, relevant presentation, and feel free to invite your colleagues from the industry.

Date: Wednesday 19 May 2004
Time: 12h30
Venue: The Inanda Club, Ballroom, 1 Forest Road, Inanda
Cost: AMASA Members - Free; Non-Members - R50.00.

For more info visit

Editorial contact
Karen Bailey
Tel: 011 886-4150

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