Top stories
More news
Marketing & Media
Chicken Licken bravely debones a rare phobia with their latest campaign
Joe Public 2 days
Construction & Engineering
US shuts down massive Lesotho development project
Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Strategic Implementation Lead Bryanston
- Mid-Level Copy Manager Pretoria
- Insurance Sales Consultant George
- Multimedia Designer - In-House Studio Midrand
- Managing Editor Johannesburg
- Finished Artist - DTP Midrand
- Graphic Designer George
- Senior Design Lead – Visual Identity & Brand Systems Gauteng
- Digital Content Creator - Creative Sandton
- Content Producer Johannesburg
Boeing launches two new ad campaigns
Boeing has announced that it will embark upon two new advertising campaigns designed to address widespread fears of the adequacy of airline security.
Boeing Commercial Airplanes' Freedom is Being There campaign, directed mainly at the US market, not only reminds people that travelling freely and without worry is a precious liberty, but it also reassures them that governments and industry were taking important steps to ensure comfort, safety and security. This according to Donna Mikov, Boeing's vice-president.
The second campaign, Being There is Everything, will address the same issues, but will be directed at the international market.
Both campaigns impress upon there being no substitute for personal contact, despite the vast array of communications technology available.
