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    #AssegaiAwards2019: All the winners

    The 2019 Assegai Awards was recently held at The Polo Room/Inanda Club in Sandton, Johannesburg. The show's MCs were Nina Hastie and Tats Nkonzo.
    MCs Nina Hastie and Tats Nkonzo. Image credit: Assegai Awards.
    MCs Nina Hastie and Tats Nkonzo. Image credit: Assegai Awards.

    Special awards went to:

    • Honourary Award: Michelle Perrow (Lesoba Difference), the initiator of the awards
    • Agency of the Year: Ogilvy
    • Agency Credentials: Triple Eight
    • Newcomer of the Year: One Point Four Consulting
    • Nkosi Award: Ogilvy
    • Zinthatu Award: The et al group

    All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor.

    Check out all the winners:

    Company NameCategoryEntry NameAward
    FirewaterDirect Mail: Addressed and Unaddressed CampaignsDrip MarketingSilver
    Lesoba DifferenceDirect Mail: Addressed and Unaddressed CampaignsNedbank CareersLeader
    TLC MarketingDirect Mail: Addressed and Unaddressed CampaignsFather’s Day DMBronze
    TLC MarketingDirect Mail: Addressed and Unaddressed CampaignsTLC CalendarBronze
    TLC MarketingDirect Mail: Addressed and Unaddressed CampaignsMother’s Day DM PieceLeader
    FoxP2Direct Response Mass Media: TV, Print, Out-of-Home and RadioBUDGET INSURANCE ‘AFFORDABLE ‘COS YOU CAN’T AFFORD NOT TO’Bronze
    Meta MediaDirect Response Mass Media: TV, Print, Out-of-Home and RadioCell C_MediaPlay_Media LoungeLeader
    OgilvyDirect Response Mass Media: TV, Print, Out-of-home and RadioRemarkable RegiftsLeader
    OgilvyDirect Response Mass Media: TV, Print, Out-of-home and RadioDSTV - Access SimulcastLeader
    TBWA/Hunt/Lascaris/DurbanDirect Response Mass Media: TV, Print, Out-of-Home and RadioGlass of Not So Serious (TOPS at SPAR)Silver
    Cheese et alDirect Response Mass Media: TV, Print, Out-of-Home and RadioFedhealth: “Revolution”Leader
    OgilvyDirect Response Mass Media: TV, Print,Out-of-Home and RadioAudi SA Black EditionBronze
    SmudgeE-commerceCielo E CommerceLeader
    FirewaterEmail MarketingKFC Refer a WingmanLeader
    Lesoba DifferenceEmail MarketingNedbank TriggerBronze
    Cheese et alEmail MarketingSasolmed: “Just a tap away”Leader
    Cheese et alEmail MarketingSasolmed: You are not alone”Leader
    Ads 24Experiential MediaRobots vs Humans (Ads24 Food for Thought)Bronze
    Carat SAExperiential MediaGuinnessLeader
    OgilvyExperiential MediaCarling Black Label - #NoExcuse Body CountLeader
    Publicis MachineExperiential MediaSealand Gear - The Sustainable InviteLeader
    Publicis MachineFace to Face Activations / Field Marketing141 WaterSilver
    Adcolony & The Media ShopMobile MarketingSteersLeader
    Adcolony & The Media ShopMobile MarketingSA TourismSilver
    FreshiveMobile MarketingMakro Black 5 DayBronze
    Hello SquareMobile MarketingALBANY - IT’S PURE GENIUSLeader
    LiquoriceMobile MarketingKnorr Takeaway TakeoverBronze
    LiquoriceMobile MarketingScottish Leader "I See a Different You "Bronze
    LiquoriceMobile MarketingOMO "Don’t Fear the Dirt"Leader
    Mark1Mobile MarketingPepsi Max- Win Like a BallerBronze
    OgilvyMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Vodacom - SummerGigsLeader
    OgilvyMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Remarkable RegiftsLeader
    OgilvyMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)DSTV - Access SimulcastLeader
    OgilvyMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Vodacom - SuperProposalSilver
    Lesoba DifferenceMobile Targeted SMS, MMSNedbank TriggerLeader
    DukeOnline Campaigns: banners, micro sites, remarketing and other online campaignsBokomo Dunk Like A BossLeader
    DukeOnline Campaigns: banners, micro sites, remarketing and other online campaignsPepsi - Win Like A BallerLeader
    FCBOnline Campaigns: banners, micro sites, remarketing and other online campaignsAbsa GEN ASilver
    Hello SquareOnline Campaigns: banners, micro sites, remarketing and other online campaignsALBANY - IT’S PURE GENIUSLeader
    iLEAD et alOnline Campaigns: banners, micro sites, remarketing and other online campaignsBetterBondBronze
    Joe Public ConnectOnline Campaigns: banners, micro sites, remarketing and other online campaignsAA: InstamineBronze
    LiquoriceOnline Campaigns: banners, micro sites, remarketing and other online campaignsKnorr Takeaway TakeoverLeader
    LiquoriceOnline Campaigns: banners, micro sites, remarketing and other online campaignsOMO "Don’t Fear the Dirt"Leader
    OgilvyOnline Campaigns: banners, micro sites, remarketing and other online campaignsEnergadeLeader
    OgilvyOnline Campaigns: banners, micro sites, remarketing and other online campaignsVodacom - SummerGigsSilver
    Old Friends New TalentOnline Campaigns: banners, micro sites, remarketing and other online campaignsBidvest Car RentalBronze
    RogerwilcoOnline Campaigns: banners, micro sites, remarketing and other online campaignsCoffee RunBronze
    TLC MarketingOnline Campaigns: banners, micro sites, remarketing and other online campaignsAfrican BankLeader
    VizeumOnline Campaigns: banners, micro sites, remarketing and other online campaignsIndieFin MulletsLeader
    OgilvyOnline Campaigns: banners, micro sites,remarketing and other online campaignsAudi Q RangeSilver
    Arc South AfricaSearch Marketing: SEO and PPCOne Day OnlyLeader
    Human KindSearch Marketing: SEO and PPCHIPPO "BEFORE YOU COMMIT, HIPPO IT"Bronze
    RogerwilcoSearch Marketing: SEO and PPCA Search PivotLeader
    RogerwilcoSearch Marketing: SEO and PPCCoffee RunLeader
    Ruby DigitalSearch Marketing: SEO and PPCWijnland Fertility SEO Campaign -Giving Birth to Organic ResultsLeader
    Wunderman ThompsonSearch Marketing: SEO and PPCStandard Bank Personal LoansLeader
    GorillaSocial Media (Social Media Platforms)AXE Level UpBronze
    Joe Public ConnectSocial Media (Social Media Platforms)AA: InstamineBronze
    LevergySocial Media (Social Media Platforms)New Balance Worn As OneSilver
    LiquoriceSocial Media (Social Media Platforms)Hellmann’s Delicious SurpriseSilver
    Mark1Social Media (Social Media Platforms)Pepsi Max- Win Like a BallerBronze
    Meta MediaSocial Media (Social Media Platforms)Cell C_MediaPlay_Media LoungeBronze
    MSCSPORTSSocial Media (Social Media Platforms)#KhosiConvoyLeader
    OgilvySocial Media (Social Media Platforms)#OhSchweppesBronze
    OgilvySocial Media (Social Media Platforms)Carling Black Label - #NoExcuse Body CountBronze
    OgilvySocial Media (Social Media Platforms)Remarkable RegiftsBronze
    Red SeptemberSocial Media (Social Media Platforms)Tibb Winter 2019Bronze
    RogerwilcoSocial Media (Social Media Platforms)Use your (Hi)SensesLeader
    TBWA/Hunt/Lascaris/DurbanSocial Media (Social Media Platforms)Sip of the Nation (TOPS at SPAR)Bronze
    The 13th Floor Where Creatives LiveSocial Media (Social Media Platforms)Dunlop Warrior Women 2018Bronze
    Conversation LABWebsitesThe IIE’s Varsity WebsiteLeader
    Conversation LABWebsitesVega WebsiteLeader
    OgilvyDirect Response Mass Media: TV, Print,Out-of-Home and RadioCarling Black Label - #NoExcuse isiZATHUGold
    OgilvyDirect Response Mass Media: TV, Print,Out-of-Home and RadioKFC Bucket for OneGold
    Publicis MachineEmail MarketingSealand Gear - The Sustainable InviteGold
    Publicis MachineExperiential Media141 WaterGold
    Riverbed Pty (Ltd)Experiential MediaAware.Org One on NicolGold
    OgilvyMobile MarketingCarling Black Label - #NoExcuse isiZATHUGold
    OgilvyOnline Campaigns: banners, micro sites, remarketing and other online campaignsVodacom - SuperProposalGold
    OgilvyOnline Campaigns: banners, micro sites, remarketing and other online campaignsRemarkable RegiftsGold
    OgilvyOnline Campaigns: banners, micro sites, remarketing and other online campaignsCastle - Smash the labelGold
    Mindshare South Africa/JHBOnline Campaigns: banners, micro sites, remarketing and other online campaignsKFC #Now togetherGold
    OgilvyOnline Campaigns: banners, micro sites,remarketing and other online campaignsClorets Breathe Out Proudly CampaignGold
    Joe Public ConnectSocial Media (Social Media Platforms)Gynaguard #12OfficialVaginasGold
    OgilvySocial Media (Social Media Platforms)KFC #NowTogetherGold
    OgilvySocial Media (Social Media Platforms)KFC -Add HopeGold
    OgilvySocial Media (Social Media Platforms)Castle - Smash the labelGold
    OgilvySocial Media (Social Media Platforms)Vodacom - SuperproposalGold
    Riverbed Pty (Ltd)Social Media (Social Media Platforms)Aware.Org One on NicolGold
    The et al GROUPSocial Media (Social Media Platforms)The AVBOB Poetry ProjectGold
    Wunderman ThompsonSocial Media (Social Media Platforms)Mondelez - PS Mzanzi Love SongsGold
    Wunderman ThompsonSocial Media (Social Media Platforms)CDM - Eggstra Ordinary Egg Hunt (Easter)Gold
    DukeBest Direct Marketing Cross Border CampaignYPO - Lead as OneBronze
    Mortimer HarveyBest Direct Marketing Cross Border CampaignABSA: AFSICLeader
    Mortimer HarveyBest Direct Marketing Cross Border CampaignAbsa Africa Financial Markets Index Report 2018Leader
    Triple EightBest Direct Marketing Cross Border Campaign“Is my skin healthy?”Bronze
    Triple EightBest Direct Marketing Cross Border Campaign“Opening the door to hygiene”Silver
    Triple EightBest Direct Marketing Cross Border CampaignMortein Mums Against MalariaLeader
    LevergyIntegrated Direct Marketing Campaign with under R500 000 budgetNew Balance Worn as OneBronze
    DukeIntegrated Direct Marketing CampaignsPepsi - Win Like a BallerLeader
    DukeIntegrated Direct Marketing CampaignsLet's Jive TogetherSilver
    Hello SquareIntegrated Direct Marketing CampaignsTINKIES - MEGA MASH-UPLeader
    Joe Public ConnectIntegrated Direct Marketing CampaignsChicken Licken: Big JohnLeader
    LevergyIntegrated Direct Marketing CampaignsSasol #LimitlessLeader
    LiquoriceIntegrated Direct Marketing CampaignsThe Unclean CatalogueLeader
    OgilvyIntegrated Direct Marketing CampaignsRape Crisis Cape Town TrustBronze
    OgilvyIntegrated Direct Marketing CampaignsRemarkable RegiftsBronze
    OgilvyIntegrated Direct Marketing CampaignsAudi Black EditionSilver
    OgilvyIntegrated Direct Marketing CampaignsKFC Bucket for OneSilver
    RogerwilcoIntegrated Direct Marketing CampaignsCoffee RunLeader
    The et al GROUPIntegrated Direct Marketing CampaignsBetterBond: Our name says it allSilver
    TLC MarketingIntegrated Direct Marketing CampaignsAfrican BankLeader
    OgilvyIntegrated Direct Marketing CampaignsKFC #NowTogetherGold
    OgilvyIntegrated Direct Marketing CampaignsCastle - Smash the labelGold
    OgilvyIntegrated Direct Marketing CampaignsVodacom - SummerGigsGold
    TBWA/Hunt/Lascaris/DurbanIntegrated Direct Marketing CampaignsGlass of Not So Serious (TOPS at SPAR)Gold
    The et al GROUPIntegrated Direct Marketing CampaignsThe AVBOB Poetry ProjectGold
    CHEESE et al& MOBILEet alCRM ProgrammesFedhealth: “Made for You”Leader
    Hello SquareCRM ProgrammesALBANY - IT’S PURE GENIUSLeader
    IpsosCRM ProgrammesImperial Auto - Onboarding CXLeader
    OgilvyCRM ProgrammesVodacom - SummerGigsBronze
    CHEESE et al, MOBILEet alDatabase & analytics innovationFedhealth “Made for you”Bronze
    OgilvyDatabase & analytics innovationDSTV - Loadshedding DStv NowGold
    Flume Digital Marketing & PRAppsOrlando Pirates FC Official AppSilver
    OnePointFour ConsultingAppsIb'umdlali Financial Literacy AppBronze
    FCBArt DirectionAbsa GEN ASilver
    Joe Public ConnectArt DirectionJet #MzansiMotherTongueBronze
    Joe Public ConnectArt DirectionGynaguard #12OfficialVaginasLeader
    LiquoriceArt DirectionOMO "Don’t Fear the Dirt"Leader
    Mortimer HarveyArt DirectionABSA: Mining IndabaLeader
    Mortimer HarveyArt DirectionAbsa Africa Financial Markets Index Report 2018Leader
    OgilvyArt DirectionNSRI My DadBronze
    OgilvyArt DirectionRemarkable RegiftsBronze
    OgilvyArt DirectionVodacom - SuperproposalBronze
    OgilvyArt DirectionCastle - Smash the labelSilver
    TBWA/Hunt/Lascaris/DurbanArt DirectionGlass of Not So Serious (TOPS at SPAR)Bronze
    GorillaBranded ContentAXE Level UpBronze
    OgilvyBranded ContentKFC - Add hopeBronze
    The CatalystBranded ContentHP #BETHEGENERATIONLeader
    CHEESE et al& MOBILEet alInnovative SolutionsFedhealth: “Made for You”Leader
    Conversation LABInnovative SolutionsThe IIE’s Varsity WebsiteSilver
    LiquoriceInnovative SolutionsKnorr Takeaway TakeoverSilver
    OgilvyInnovative SolutionsKFC Bucket for OneBronze
    OgilvyInnovative SolutionsDSTV- LoadsheddingBronze
    OnePointFour ConsultingInnovative SolutionsIb'umdlali Financial Literacy AppBronze
    Publicis MachineInnovative Solutions141 WaterBronze
    TBWA/Hunt/Lascaris/DurbanInnovative SolutionsSip of the Nation (TOPS at SPAR)Leader
    The CatalystInnovative SolutionsHP #BETHEGENERATIONLeader
    Wunderman ThompsonInnovative SolutionsMondelez - PS Mzanzi Love SongsBronze
    DukeMost Effective Use of ContentBokomo - Dunk Like a BossBronze
    Hello SquareMost Effective Use of ContentALBANY - IT’S PURE GENIUSLeader
    Joe Public ConnectMost Effective Use of ContentGynaguard #12OfficialVaginasBronze
    OgilvyMost Effective Use of ContentDStv Access SimulcastLeader
    OgilvyMost Effective Use of ContentCarling Black Label - #NoExcuse isiZATHUSilver
    TBWA/Hunt/Lascaris/DurbanMost Effective Use of ContentSip of the Nation (TOPS at SPAR)Bronze
    The CatalystMost Effective Use of ContentHP #BETHEGENERATIONLeader
    Triple EightMost Effective Use of ContentCONNECT-ED – high school sexuality educationLeader
    Conversation LABUse of New TechnologiesThe IIE’s Varsity WebsiteLeader
    GorillaUse of New TechnologiesAXE Level UpLeader
    GorillaUse of New TechnologiesAXE Level Up - Sound DesignLeader
    Joe Public ConnectUse of New TechnologiesBeer Finder: SALeader
    LiquoriceUse of New TechnologiesKnorr Takeaway TakeoverSilver
    OgilvyUse of New TechnologiesVodacom - SummerGigsLeader
    The CatalystUse of New TechnologiesHP #BETHEGENERATIONLeader
    Joe Public ConnectUX, Interface and Navigation DesignExpedia MoroccoBronze
    Joe Public ConnectUX, Interface and Navigation DesignChicken Licken: Big JohnSilver
    Joe Public ConnectUX, Interface and Navigation DesignExpedia SeyechellesSilver
    OgilvyBranded ContentKFC #NowTogetherGold
    OgilvyBranded ContentCastle - Smash the labelGold
    Joe Public ConnectInnovative SolutionsAA: InstamineGold
    OgilvyInnovative SolutionsCastle - Smash the labelGold
    Publicis MachineInnovative SolutionsSealand Gear - The Sustainable InviteGold
    Carat SAUse of New TechnologiesGuinnessGold
    OnePointFour ConsultingUX, Interface and Navigation DesignIb'umdlali Financial Literacy AppGold
    OgilvyNon Profit Direct Marketing CampaignCarling Black Label - #NoExcuse isiZATHULeader
    OgilvyNon Profit Direct Marketing CampaignNSRI My DadLeader
    OgilvyNon Profit Direct Marketing CampaignRape Crisis Cape Town TrustLeader
    Oracle MediaAgency CredentialsOracle MediaLeader
    TLC MarketingAgency CredentialsTLC MarketingSilver
    RogerwilcoAgency of The YearRogerwilcoLeader
    Triple EightAgency CredentialsTriple EightGold
    OgilvyAgency of The YearOgilvyGold

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