Subscribe & Follow

Advertise your job vacancies

Jobs

Content Creator Cape Town
Head of Performance Marketing South Africa
Copywriter Cape Town
Junior Copywriter Cape Town
Senior Video Editor Johannesburg
Creative Director Cape Town
Head of Social Durban
Influencer and PR Account Manager Cape Town
Working Art Director Johannesburg
Mid-Weight Art Director Cape Town

More jobs Submit a job Open account

Johnnie Walker gives Anomaly a shot

By Leigh Andrews

19 Dec 2014

"If it ain't broke, don't fix it," the gambit goes - especially if you're getting all you need from your advertising agency. That's why it came as a surprise to some when AdAge reported that after 15 years with Bartle Bogle Hegarty or BBH, Johnnie Walker turned to Anomaly instead...

The rumour mills are abuzz as to why Johnnie Walker felt the need for a switch. BBH itself doesn't give much away either, only stating:

"Disappointing but we will keep walking" @BBHlondon's Nigel Bogle on losing @JohnnyWalkerUS http://t.co/z1QGajql7V pic.twitter.com/uixXESs5iv
- The Drum (@TheDrum) December 18, 2014

But this wasn't a flash-in-the-pan decision - the pitch process started in October this year and was hotly contested between global leaders such as Anomaly, BBH, Ogilvy & Mather, BBDO and Wieden & Kennedy, explains Brand Republic.

What do you think? Perhaps it's time to review the recent BBH Johnnie Walker Blue Label 'Gentleman's Wager' video, which we thought went down a treat, embedded below for your viewing pleasure...

Leigh Andrews

About Leigh Andrews

Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.