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Johnnie Walker gives Anomaly a shot

"If it ain't broke, don't fix it," the gambit goes - especially if you're getting all you need from your advertising agency. That's why it came as a surprise to some when AdAge reported that after 15 years with Bartle Bogle Hegarty or BBH, Johnnie Walker turned to Anomaly instead...

By Leigh Andrews

19 Dec 2014

The rumour mills are abuzz as to why Johnnie Walker felt the need for a switch. BBH itself doesn't give much away either, only stating:

"Disappointing but we will keep walking" @BBHlondon's Nigel Bogle on losing @JohnnyWalkerUS http://t.co/z1QGajql7V pic.twitter.com/uixXESs5iv
- The Drum (@TheDrum) December 18, 2014

But this wasn't a flash-in-the-pan decision - the pitch process started in October this year and was hotly contested between global leaders such as Anomaly, BBH, Ogilvy & Mather, BBDO and Wieden & Kennedy, explains Brand Republic.

What do you think? Perhaps it's time to review the recent BBH Johnnie Walker Blue Label 'Gentleman's Wager' video, which we thought went down a treat, embedded below for your viewing pleasure...

Leigh Andrews

About Leigh Andrews

Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of inclusion, belonging, and of course, gourmet food and drinks! Now follow her travel adventures on YouTube @MidlifeMeander.